Apple Watch Sport - This fatty piece of matte aluminum will cost the base $349, natch. Surely just for the lady wrist one (38MM). How much will it cost for an extra 4MM? Jeez I don’t know. I assume $100 extra but Imma give them a break and say it’ll be $429. It’s just aluminum and people with fat wrists should be able to get away nabbing an WATCH without paying a bunch extra.
Since this is to be the flagship Apple Watch (based on the lack of name modification), it should cost under a grand. Seems fair right? Imma go…. $599 for the girl wrist one and $699 for the chubby wrist one. With the lame rubber, err, fluoroelastomer wristband. Probably $149+ more for the leather or stainless steel wristbands.
This is a goddamn wildcard to me. It’s solid 18K gold, so that’s gotta cost somethin’. According to the internet, 1oz of 18K gold runs just under $950.
This is what 1oz of gold looks like.
I hear a lot of people comparing the pricing potentially to a Rolex, but remember it’s only the casing around the face that is made of solid gold (and since this is fancy schmancy strong metallurgist gold, it probably doesn’t need to be that thick). Companies like Rolex design the size of their watches based on aesthetics; any material beyond the basic mechanisms of the watch is going to be made of gold and sapphire and whatever other fancy junk is involved, whereas it’s pretty likely that the Apple Watch’s thickness is out of technological necessity. It’s a computer as tiny as they could make and while they aren’t skimping on the quality of the metal, they are most definitely making that casing as thin as they can get away with.
That aside, I don’t think I could see them pricing a first-gen iPhone accessory above that of a Mac Pro. Giving it a designer price tag would suddenly make it Apple’s most expensive product, and quite honestly, a really stupid investment. (Unless, as I suspect, Apple will offer a trade-in program to recycle the fancy metallurgist gold. But even then.) I know there’s a handful of bougie dummies and another handful of Saudi princes who would snap it up even if it were 10k, but if it really were that expensive I don’t think Apple would be offering it in so many different configurations and promoting it with such equal weight to the other two models.
My guess is that it will hover somewhere around or above Google Glass, which retails for $1500. Perhaps $1799? I’m also guessing (given the gold hardware) that additional straps will be $199+.